A young D2c brand with limited resources at its disposal can employ influencer marketing to penetrate the market and capture the consumer base…

Social media platforms are the first point of contact with the consumers where brands are discovered….

Gen Z and Millennials order products directly from the brands, 72% of the shoppers….

India is one of the largest retail markets in the world. It is a nation of more than 1.3 billion people with diverse cultures and preferences…

Social media platforms are the first point of contact with the consumers where brands are discovered….