Social media platforms are the first point of contact with the consumers where brands are discovered. Making it necessary for brands to learn and apply strategies from D2C brands to their overall strategies. The D2C has a content development workflow and robust content management system. The benefit of this is that brands have full control of their content. This helps them understand the preferences of the consumers interacting with the marketing content and to tailor future marketing campaigns for them.
For consumers, a much-awaited time is when they receive their package in the mail. The D2C brands design their packaging creating a memorable unveiling experience for the consumers. The unveiling of packages further motivates the consumers to share their experience on social media and tag the brand which brings organic attention of more consumers towards the brand. Some brands give away prizes to their consumers who share their photos of the product and tag their brand on social media posts.
As consumers are in favor of personalization and options, brands can learn something from D2C brands. The D2C brands curate quizzes to create personalization. A quiz on skin type, lifestyle, environment, etc., and then provide for a suitable tailored solution according to the consumer’s needs.
Yet a new model of D2C is a simple purchase that is on a subscription basis. This model has gained major traction for learning-based D2C brands that have helped parents who are busy or do not hold the expertise to curate age-relevant activities for their children. For D2C brands, the brand purpose and mission are the most important part of their strategy. The focus on brand mission and purpose of D2C brand is to work harder than B2C brands and win sales, market share but also to promote and educate the market on their unique brand missions.
Brands that functioned only online have swiftly moved in-store as well. This is to ensure that consumers can see the key products and purchase certain products in-store. It is a move to enhance the brand in the consumer mindset.
The D2C business model is one where brands sell their products directly to the consumers rather than the traditional approach of selling through retailers. This model encompasses tactics of brands that they have creatively employed to grow their market share. The D2C are trendsetters of today who have a deep understanding of their consumers’ needs to enhance their buying experience. Traditional brands can take advantage and learn from the trendsetters as D2C has developed a sense of loyalty in their consumers which has been a difficult milestone to achieve for many traditional brands.
